The way people discover your website is changing. AI tools like ChatGPT, Perplexity, and Claude are now surfacing links—and sending real traffic to your pages.

But most startups don’t track it. And even fewer know how to convert it.

That’s why we built the AI Traffic Attribution Toolkit—a free, plug-and-play resource for growth-stage teams using Webflow and GA4.

What’s inside:

• A ready-to-use GA4 segment to identify AI-referred sessions
• A flexible UTM tagging model for AI-attracting content
• A conversion checklist built for early-stage, research-driven traffic
• Best practices for AEO (Answer Engine Optimization)
• Micro-offer examples that convert AI visitors into qualified leads

Use it to track traffic you’re probably already getting—and stop letting high-intent visitors slip through unnoticed.